Digital Marketing Manager (660)

Founded in 1999 in Vienna, the Qualysoft Group is a manufacturer-independent IT consulting and services company, which successfully provides support for its international customers with the aim of boosting their competitiveness and economic efficiency through innovative IT solutions. Its focus is on financial services providers, telecommunications companies, the automotive industry and energy service providers. Over 500 employees in 6 subsidiaries work together to ensure state of the art solutions for our clients. We are looking for new colleagues in Qualysoft teams for diverse projects providing continuous learning opportunities. Our common goal is to provide honesty, development and a stable background while getting to know the latest technologies. We are waiting for your application for the position below!

Digital Marketing Manager

About the Team: 

  

As Digital Marketing Manager in Budapest you are part of the international Marketing team at Qualysoft and report to the CMO, located in Austria. You work closely with your international Marketing colleagues and support the Hungarian team with local Marketing initiatives. 

  

  

What you will need to do in the role, and we will help you to do it: 

  

  

  • Support the planning and implementation of international online marketing campaigns, to attract new customers 

    • Creating effective mailings, landing pages and contact forms 

    • Managing and optimizing related platforms 

    • Monitoring of campaigns 

    • Localization of campaigns to the Hungarian market 

       

  • Manage our paid marketing initiatives across all markets and channels 

    • Campaign set up in LinkedIn, Google Ads etc. 

    • Advise on how to allocate, invest, and optimize the performance media budget to meet our business goals 

    • Developing cross-channel retargeting strategies to improve advertising efficiency 

       

  • Help us optimize our existing online presence to reach a strategically relevant audience and attract new customers 

    • Continuous monitoring of the main organic indicators of Qualysoft's websites and technical, functional, and content optimization of website 

    • Create SEO analysis and optimization concepts to optimize click and conversion rates. 

    • Run successful keyword search and link building activities. 

    • Provide strategic analysis of customer potential on LinkedIn, Facebook, Instagram, YouTube, and other similar social media platforms 

       

  • Plan and organize local Marketing activities such as online events (e.g. Webinars), participation in partner events or conferences 

  • Support and develop the company’s own community through social media activities, in close coordination with internal stakeholders 

  • Help coordinate the creation of sales-supporting marketing content: writing content drafts, collaboration with copywriters, production offices, and creative agencies 

  • Lead qualification and CRM administration, setting up and continuously improving internal notifications, preparing CRM reports 

  • Create regular and ad-hoc reports related to campaigns, leads, organic performance of the website etc. 

  

  

What skills and experience are essential for the position? 

  

  

  • Several years of experience in online marketing, preferably covering multiple markets 

  • Familiarity and experienc with tools such as Google Analytics, Google Tag Manager, Google Ads, LinkedIn Marketing Solutions 

  • In-depth knowledge on on- and off page optimization 

  • Knowledge of the new trends and opportunities to further improve our performance marketing results 

  • Proactivity  

  • Good communication skills in English 

  

  

  

  

Location: 

  

Budapest / home office 

 

 

 

If you are interested in this opportunity, contact me… 

  

  

Fehér Anna 
anna.feher@qualysoft.com 

+36 70 199 5870  

  

  

  

Ref.: 660