Porsche
Qualysoft gave Porsche the ability to improve the efficiency of the day-to-day processes and turn data into growth with the next-generation CROSS Dealer Management System.
Key Results
Summary
Porsche Informatics was looking for an IT partner experienced in near-shore operations for a key project - developing the next-generation CROSS DMS.
Client
Porsche Informatics: the software powerhouse driving Porsche & VW dealer operations worldwide.
Location
Austria
Industry
Automotive
Size
1,200 dealerships and a network of 1,000+ end users across Europe
Services
End-to-end Dealer Management System development, near-shore staffing, and QA automation
Technologies
Angular, Java, Oracle, Elastic Search, Selenium—tuned like a race-ready powertrain
Allocated Team
1 Tech Architect + 5 Refinement Engineers + 5 Developers per squad, replicated across 4 squads
Cooperation period
Replace with Project duration – 10+ years
Porsche Informatics aimed to replace fragmented legacy tools with a next-generation, cloud-based CROSS Dealer Management System (DMS) for more than 1,000 Porsche and Volkswagen dealerships.
The platform had to consolidate customer and vehicle data in real time, streamline workflows across sales, service, parts, and finance, and support multilingual users. At the same time, the company needed to secure a highly skilled development team on short notice and integrate it seamlessly into existing delivery processes—raising operational transparency while avoiding disruption.
Qualysoft, chosen as the strategic near-shore partner, stood up four cross-functional teams in Salzburg and Budapest within weeks. These teams delivered the cloud-native CROSS DMS, featuring a centralized customer database, comprehensive inventory and invoicing modules, and role-based access aligned to core dealership processes.
Automated regression testing with Selenium ensures release quality, while shared delivery standards maintain compliance with Porsche Informatics’ governance and security requirements.
Rapid team mobilisation
4 cross-functional teams (1 tech architect, 5 refinement engineers, 5 developers each) assembled in 6 weeks.
Cloud-native CROSS DMS delivery
1 centralised customer database with role-based access, inventory, invoicing, and analytics modules.
Quality at speed
>1,500 automated regression tests built with Selenium, cutting manual QA effort by 70 %.
Governance & security alignment
100 % compliance with Volkswagen Group security standards and release protocols.
The new system delivers measurable gains in efficiency and data accuracy, allowing staff to answer customer queries instantly and make data-driven decisions. Porsche Informatics reports lower development costs, reduced labor overhead, and faster time-to-market for new features, with the flexibility to scale resources as needed. Dealers now operate from a single, real-time source of truth, elevating customer satisfaction and supporting evolving sales and service strategies.
+35 % process efficiency across dealer operations (measured six months post-launch).
22 % reduction in development costs versus the previous vendor model.
40 % faster time-to-market for new features (sprint cycle shortened from 10 to 6 weeks).
1,200 dealerships onboarded to the new platform within the first year.
99.8 % system uptime, enabling staff to answer customer queries from a single, real-time source of truth and boost satisfaction scores by 18 points.
“Nearshoring is a complex undertaking in which the choice of partner is decisive. Qualysoft’s meticulous planning, deep near-shore expertise, and high flexibility have enabled us to reduce development costs and increase resource agility.”
says Emmerich Engels, Head of Sales Organization Germany, Volkswagen.
“We selected CROSS as our leading system because every function mirrors our core processes, significantly simplifying daily operations. We are rolling it out across our entire sales and service organization.
