Marketing Automation
Engage Your Audience and Grow Your Revenue!
Outperform Your Last Campaign
Marketing automation implies more leads, conversions, and sales, with less work.
Companies that use automation report increased sales, a 14% increase in sales productivity, and a 12% reduction in marketing expenditures. 44% of marketing leaders believe automation will become more important as a skill from 2020.
Marketing automation uses proficient software to automate monotonous marketing tasks. Now, you can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns - not just for the sake of efficiency, but also to provide a personalized experience for your customers.
Automation means greater efficiency, cost reduction, and enhanced customer experiences. Embarking on an automation journey for your company may seem intimidating, but with our advice, it’s easier than you think!
Benefits of automated marketing strategies
We know that generating leads and keeping customers engaged throughout their journey remain your top priorities. Along with these goals, some organizations face a large amount of data collected, but find it difficult to put it to use.
- Increased productivity and accuracy
Your marketing team can get more tasks done in less time by automating time-consuming laborious tasks. More than that, by automating repetitive tasks eliminates human errors and ensures a consistent, high-quality experience across all communication channels.
- Omnichannel marketing automation
Manage and connect with your leads and customers in one place: seamlessly sync information from your CRM, capture new leads from your website, and segment your audience to create and send highly personalized messages across landing pages, emails, SMS, social media, pop-ups, forms, and more.
- Personalized workflows
Now, you can deliver the right content to the right customer, at the right time. Personalized workflows help drive qualified prospects to helpful content, resulting in warm leads that can then be nurtured thoughtfully into customers. You can continue to engage customers with personalized workflows that lead to loyal, repeated customers who refer their friends and family.
Other benefits:
- Customer journey visualization - create customer journeys and use filters to change them based on demographic, behavioral, transactional, and action-based data to provide a better customer experience.
- Insightful reports - channel attribution shows you the metrics that actually matter, from acquisition to customer loyalty.
- Maximizing marketing budget - analyze the effectiveness of your campaigns across all channels, so you can make the best marketing decisions.
- Higher-value relationships - spend more time building relationships with the strongest leads.
- Prove value to your clients - engage more customers with stand-out content based on adaptive suggestions, A/B testing, and industry best practices.
- Generate monthly recurring revenue - find and target your most valuable customers to help get them to buy again.
Qualysoft Expert Guidance
As consultants, we are accustomed to all types of marketing automation software and optimizing them according to your unique requirements.
We work rather like architects, but, instead of buildings, we plan, design, and oversee the construction of high ROI marketing automation systems.
23+
Years In MA Consulting
We have extensive marketing automation expertise and have helped dozens of businesses. Most probably, we’ve worked with your industry and have already solved the same challenges you face.
80+
Certified Team of Consultants
Our team of certified consultants provides independent advice to select and implement the best-fit marketing automation software for your particular industry and business case with the goal of fast ROI.
4
MA Platforms
Should you select Microsoft Dynamics 365 Marketing / Customer Service / Field Service, Creatio Marketing, Evalanche Marketing Software, DEEPSEARCH, or perhaps something else? It all depends on your situation, and we’ll explore all alternatives together.
6+
Wide Industry Expertise
Banking & Finance | Energy | Automotive | Technology | Retail | Telecom
MA Consultancy Process
Marketing automation is a combination of software, strategy, and customer-centricity. It allows you to nurture prospects with personalized, useful content that helps convert prospects to delighted customers, and customers to loyal advocates.
To get the most out of marketing automation, you should weave automation throughout your business to unite teams with processes that save time. Combined with the human touch, marketing automation can create a process that keeps your business growing.
Step 1: Start by focusing on the customer journey, rather than on the needs of your business. Identify potential touchpoints that could benefit from marketing automation and build processes that ease the customer from touchpoint to touchpoint.
Step 2: Organize contacts so every action the customer takes is tracked as another data point. Use these data points to connect customers to the next step of their journey - whether that’s educational content, a salesperson, or a customer success check-in. The benefit of marketing automation is being able to use this approach with thousands of customers at a time.
Step 3: A great marketing automation strategy gets your teams in sync by prioritizing tasks and making hand-offs a breeze. Contact records can be owned by the marketing team until the lead is warm and ready to be contacted by sales, at which point automation assigns and notifies the sales rep. When the customer purchases, customer success is notified and can see all the past conversations and actions taken by the customer on their way to the sale. Not only is the process seamless and efficient, but it also builds a long-term relationship between the customer and the business.
Step 4: Reporting and marketing analytics help you prove the impact of your marketing efforts. They make sure you measure all necessary data, account engagement, and the combined impact of sales and marketing activity. Understand which key performance indicators (KPIs) are the most important to track, and which areas of marketing provide the best ROI.
Once data and KPIs start coming in, you will have the opportunity to optimize for better results. When you are able to spread the revenue over multiple activities, you know which marketing activities are effective for the top of the funnel versus the bottom of the funnel. For example, you could determine that event marketing is your go-to. Trade shows may be great for getting leads, while webinars are more effective for pushing leads through the funnel.
CRM/CXM Consulting Services
CRM/CXM Consulting
We build CRM strategies by analyzing your business, conducting system audits, bridging departmental goals, and shaping your route to success.
Implementation
We’ll develop, test, and implement all required functionality, features, and API integrations, ensuring your new CRM supports you now and in the future.
Configuration and Customization
From customizing the user interface to optimizing essential system settings, we will set you up with a user-friendly CRM/CXM application that empowers your employees to work with greater ease, speed, and efficiency.
Migration and Synchronization
We build CRM strategies by analyzing your business, conducting system audits, bridging departmental goals, and shaping your route to success.
Integration
We’ll develop, test, and implement all required functionality, features, and API integrations, ensuring your new CRM supports you now and in the future.
Coaching and Mentoring
From customizing the user interface to optimizing essential system settings, we will set you up with a user-friendly CRM/CXM application that empowers your employees to work with greater ease, speed, and efficiency.
CRM/CXM Managed Infrastructure
Qualysoft top IT professionals will administrate your CRM system to compensate for the absence of an in-house IT team or extend the existing one. You no longer have to worry about troubleshooting, database management, admin support, or help desk services for your employees.
Marketing automation assessment
Choose a tailored solution for your exact business needs
From independent advice on the right tool for you to its implementation – Qualysoft is a one-stop-shop for all your needs. Within the scope of our marketing automation assessment, our experts will come to you and help you define your needs and goals, as well as successfully implement the system.
- We determine your status quo using professional process analysis;
- All stakeholders are brought together around one table – decision-makers and key users work out their needs;
- Together, they will define the goals of having a new e-mail marketing tool.
If necessary, Qualysoft will help you choose the right tool and support you during the implementation and training process.
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