Goldmine CRM: Do you sit on a data treasury?
On November 4, 2019, the second event of the new event series Qualysoft Insights took place in the Hotel Triest in Vienna. A total of 7 top experts from the field of customer experience, customer data and digitization discussed on the podium about the possibilities to increase the data treasury.
On Monday, November 4th, Qualysoft invited to a new edition of the QUALYSOFT INSIGHTS event series in the venerable Hotel Trieste in the center of Vienna. Under the motto "Goldmine CRM: Sit on a treasure trove", this time 7 top experts from the areas of data mining and customer experience discussed about the acquisition and the optimal use of customer data.
The high-caliber podium included Berny Sagmeister, Head of Digital Channels at A1 Telekom Austria AG, Tobias Mirwald, Managing Director of ADITO Software GmbH, Dr. Ing. Christopher Summer, Head of Customer Analytics & CRM at BAWAG P.S.K. AG, Franz Tretter, CEO & Founder of hello again, dr. Michael-Viktor Fischer, CEO of SMATRICS, Peter Gönitzer, CEO & Partner of Nobilegroup - NiG GmbH (former Managing Director, Wien Energie GmbH) and Elisabeth Rosak, Principal Business Value Consultant at Qualysoft GmbH. The host and managing director of Qualysoft Austria, Florian Werksnies, moderated the evening.
The discussion was followed by a video about a recent study on CRM usage in the future commissioned by ADITO. You can download the entire study here: DOWNLOAD - Study CRM Monitor
In the exciting discussion exchange of the podium participants and also by questions from the audience it was clarified, among other things, how one can best use customer data from different sources as an Austrian company and how one can best find the treasure on which each of us already sits.
The numerous guests let the evening end with a nice dinner and interesting conversations in the old pharmacy of the Hotel Trieste. The next event of the Eventful QUALYSOFT INSIGHTS is scheduled for April 2020.